Blog writing is a terrific way to build rapport with your clients – old and new. The best way to approach blog writing is like dating. Be fresh and only reveal accurate information. Don’t blather on about stuff no one wants to hear.
Keep it short and sweet -200-300 words is enough.
Talk about your own experience. Make sure the browser can’t help but take a position – for or against – what you’re writing about. Force them to engage!
BE SPECIFIC. When you talk about that terrific Slurpee you had in Bondi last summer, describe the colour, the smell, something about the guy who served you. What size did you order? Jumbo? Remember: it’s the entire experience! Explain what kind of problem it solved. Perhaps you had a terrible hangover and a handful of snakes and a Slurpee were just what the doctor ordered! Then you could body-surf all day long!
Write in a general way about anything.
Be fearful of offending people.
Worry about what people think.
How do Copywriters work with Web Developers?
There are 2 ways.
1. The Web Developer works with the Copywriter through the client brief to see what the client requires. For example, a plastic surgeon requires a new website with a division in portals between day surgery patients and patients requiring longer treatment. The Web Developer and Copywriter work together to create a design brief which will best suit the new arrangement of content and design.
2. The client approaches the Web Developer and Copywriter separately. Usually, the Web Developer has put together a site-map for the new website and the Copywriter does a brief for each of those pages required.
What kind of brand is your business?
Take some time to answer these simple questions:
Is your current business:
Cutting edge or traditional?
Natural & organic or clean cut & high-tech?
Masculine or feminine?
Budget or boutique?
Corporate or community?
Some simple questions can help you to see what kind of brand you’re building and what kind of market you’re talking to. This can often be part of the brief process, so we make sure we get your image right. A clear message in words and images also keeps the clients that you don’t want, away.