Blog writing – How good was that Slurpee?

Blog writing is a terrific way to build rapport with your clients – old and new. The best way to  approach blog writing is like dating. Be fresh and only reveal accurate information. Don’t blather on about stuff no one wants to hear.

DO:

Keep it short and sweet -200-300 words is enough.

 Talk about your own experience. Make sure the browser can’t help but take a position – for or against – what you’re writing about. Force them to engage!

BE SPECIFIC. When you talk about that terrific Slurpee you had in Bondi last summer, describe the colour, the smell, something about the guy who served you. What size did you order? Jumbo? Remember: it’s the entire experience! Explain what kind of problem it solved. Perhaps you had a terrible hangover and a handful of snakes and a Slurpee were just what the doctor ordered! Then you could body-surf all day long!

 

DON’T:

Write in a general way about anything.

Be fearful of offending people.

Worry about what people think.