Create a vibrant 'student' brand of coffee for inner city and university districts that's fun and accessible.
Silhouettes are cross cultural and the story is for start-ups, suited to university district around Melbourne inner city.
Point of sale documents, cups, take-away cups, umbrellas, menus, T-shirt and outdoor merchandising, including retractable walls.
A whole brand experience from coffee, to cups and all supporting merchandising for cafes.