Create a coffee brand for cafes that aspire to serve a 'crop to cup' brand of coffee for altruistic coffee drinkers (premium market share).
Created a earthy, paired down healthy look and feel to go with brand story.
Point of sale documents, cups, take-away cups, umbrellas, menus, T-shirt and outdoor merchandising, including retractable walls.
A whole brand experience from coffee, to cups and all supporting merchandising for cafes.
Amici coffee 
