Architects often struggle to explain what they do. By breaking the site into 2 distinct subject areas: urban design and master planning, each browser can find projects and information quickly.
Idea and Strategy
Master planning is utilised to ensure that an architectural development delivers longevity and meets all the building and structural standards to be safe, legal and long lasting. For this reason, master planning required a different content strategy to urban design, which includes projects for private commercial and residential clients.
Media
Website for Scape Architecture.
Point of sale (print brochures) and marketing collateral for Mullum Creek, a new sustainable housing development in the eastern suburbs of Melbourne.
Outcome
Easy to navigate site that stands apart from competitors for it’s detail and content on master planning, processes and projects.