To create a compelling brand presence that appeals to new investors globally.
Retail Zoo is the holding company for 4 of our favourite household brand names : Boost Juice, Salsa’s Fresh Mex, Cibo Espresso and Hatch Chickens.
Idea and Strategy
Remaining with the fun and zany zoo animals, we tore the copy apart and delivered fresh, sophisticated content that places Retail Zoo in a top International category of Food Franchise holding company.
Media
Created Print Ads for BRW and franchises magazines. Based on key concepts of freedom, innovation and growth, developed the content which reflects the superior systems and business acumen that Retail Zoo provides to their investors.
Outcome
A brand new look and feel for a holding company, which often gets overlooked as a mere ‘license holder’.