This delicious food category has been huge in the USA for decades, and before that
– it’s heavier cousin – Tex Mex.
Fresh Mex is soooooo Hot right now!
Create a strong a distinctive brand story for a dining experience that’s sweeping the nation. Engage new investors to see the benefits in ‘riding the fresh mex wave’.
Idea and Strategy
As a fast growing, competitive consumer category, Salsa’s Fresh Mex needed some refreshing and revising to put it ‘on brand’, as well as the compelling Brand story and award winning business systems that place it apart in market for the savvy investor.
Media
Website, brand story and advertorials for franchises magazines.
Outcome
The hottest look and feel for Fresh Mex in Australia!
