Polished concrete is not only beautiful, but has thermal conductivity and is fast becoming the sustainable choice in retail and upmarket residential renovations.
For custom made design & longevity, choose Geocrete.
Objective
Created the name and developed content on Pauls signature scientific process / product GEOSHINE. As a geologist, his precise recipe is TOP SECRET but is the best in Australia – with a lifetime guarantee!
Idea and Strategy
Making scientific ideas sexy. Making this very scientific process and product absorbable for the client who cares to understand.
Media
Website, press release, creation of GEOSHINE name and content.
14 page print brochure for architects.
Outcome
Geoshine is now featured on The Block and other home renovation and daily interest programs.
Amanti 
