Drink sales online has become competitive. Thirsty Camel, an irreverent, blokey fun loving brand has redesigned its’ online store to be more descriptive and enticing for online sales.
Although I did not drink every single beverage on this site, I was well acquainted and briefed on all.
Idea and Strategy
Drink, read, write, deliver.
Media
Click and collect online store.
Outcome
600 beverage descriptions later, the site was launched to record sales in all states across Australia, rural and inner city.
Retail Zoo 
