After importing and roasting coffee for over 2 decades now, AMANTI required a brand refresh for a new market of Baristas, cafe owners and a new kind of coffee consumer.
Idea and Strategy
Re-brand for local Australian and overseas Chinese market.
Media
Website and brand stories.
Business to business marketing - print and online media, business to consumer marketing, merchandising, equipment sales and equipment business to business offers. Industry newsletters, magazine advertisements and point of sale brochures.
Outcome
New stores across Australia and China with fresh AMANTI look and feel.
Aboriginal Victoria 
