Boost juice required more customised and sophisticated content to appeal to the new international investor, along with a refresh for the every loyal customers and raving fans.
Idea and Strategy
With such an established ‘coming from nothing’ brand story – the fabulous founder Janine opening her first store in Adelaide in 2000, we focused on the fast growing wellness category world wide, the superior and established business systems with emphasis on the consistent quality of the Boost Juice Products.
Media
Advertorials, website and brand book for investors.
Outcome
A more consistent look and feel – especially appealing to new investors globally.
OXFAM Australia 
