Print and copy has become a competitive category in Australia. Many printers don’t even need a shopfront because their ordering systems and prices online are so good. There are products, ready-made, for you to order once you upload your data. Officeworks were in danger of losing customers to competition without updating and revising this system
Focusing on some of favourite users: small business and education
Fast, simple, easy to use with premium products – delivered to your door!
Idea and Strategy
Rather than having 1 million messy options, we worked backwards through our user stories to develop terrific productised services. By starting with 9 top products, we could develop the content to be optimally customised.
Not just mandatory duties, but fun, inspiration and value add as a service.
UX Design and content strategy. ‘The Office Space’ Blog.
While I.T thought this would take 18 months, working Agile we produced and delivered to go live in 4 months. Metric results were 250 % + in first month live and have grown at an expediential level each month.